In 2004, Rolls-Royce unveiled 100EX, a striking experimental drophead built to celebrate 100 years of arguably the most famous automotive brand in the world. Built without compromise, it encapsulated a century of elegance and engineering, and, in an instant, defined the future direction of the brand.
In its two world tours, 100EX garnered positive comments from customers and the media alike. Such was the strength of the reaction that, in the autumn of 2005, Rolls-Royce announced that a production version would be available by 2007. In the interim years, the team at Goodwood have worked tirelessly to turn the experimental car into a reality.
Every exterior panel on the Phantom Drophead Coupé is new, echoing the Phantom’s style but with carefully considered proportions more suited to the shorter body. From the raked front end to the sweeping rear, every aspect was studied at length to ensure that the finished car looked purposeful and elegant both with the hood up and with it stowed. For the interior, the concept was simple: bring the outside in. Create a social space enabling occupants to embrace the elements using sumptuous, relevant materials.